This
in-depth Bible delivers the holy grail of online marketing: how to
influence search engine results to drive online shoppers to specific
Web sites; the process is called search engine optimization (SEO) and
it is a hot topic
One-stop resource offers readers what they need to
plan and implement a successful SEO program, including useful tips on
finding the shortest routes to success, strategy suggestions, and
sidebars with more information and additional resources
Features
interviews with executives from top search companies, plus appendices
on creating successful listings with Google, MSN, Yahoo!, and others
Topics
include creating an SEO plan; managing keywords; maximizing
pay-per-click strategies; understanding the role of links and linking;
robots, spiders, and crawlers; maintaining SEO; analyzing success
rates; and much more
http://mihd.net/6g5m82
http://rapidshare.com/files/91368198/0470175001.7z
