The owner of this website is organizing a non profit club just to help people. Inspired by the death of his own uncle, he decide to do something to help people like his uncle whose had cancer.
(The description is translated from his blog rajanornasuha.blogspot.com)
Ops, the website is http://cancer2u.com
Here is my observation, eventhough the main page is google alike, but it really funny.
But the idea starting here, try to search something there.
It will navigate away an go to the search result.
Just like google. And, the result, is more likely to be bunch of "cancer's result".
Which mean, the niche of this website is, CANCER.
Wow, and the amazing part of this website is, the ads above the result.
Quite catchy (for me)....and can not stop myself from clicking the ads,which will get him an income.
Ha, that is my observation.